Color represents a personal preference. Yet, ever since Pantone started picking a favorite annual hue, manufacturers in different industries have tried to sway consumers with their new choices. The paint industry is no different.
Black used to be considered purely an accent color and mostly for sophisticated males living on their own. But in recent months, it’s become a favorite of a much larger cohort, promoted first by the most progressive-thinking designers, architects, builders and manufacturers who realized that many homeowners were tired of avoiding deep saturated hues after living amid so much pale gray, beige and white.
Color expert and artist Amy Wax, founder of New Jersey-based Your Color Source, knows how a drab, lifeless facade may deter buyers while an attractively painted, colorful one may pique interest and even speed a sale.