Real Estate Investment, Part 3: Design Trends for Investors

A major component in building a successful business as a real estate investor is offering homes that are attractive to buyers or renters. If you can stylishly remodel a home as a flipper, or update a rental property to keep it looking fresh, you will attract a lot more clients and enjoy a thriving real estate business. When people are looking for a place to live, design and curb appeal are important. Let’s talk about Design Trends for Investors.


It’s a well-known fact that homes featuring updated design and tasteful finishes sell faster and often at a higher price. Buyers see value in a home that has a high quality look. Give your potential buyers or renters a reason to pay the price you are asking. So how do you achieve the right look? I can help.


This next blog in my investment series is a fun one because I am sharing five of the most investor-friendly design trends for 2017. There are a lot of different trends out there. Check out Pinterest or HGTV if you want to peruse others, but the ones I have chosen to share with you are great picks to include in your investment properties.


These particular trends will help you create a cozy, updated, stylish, and livable home that will attract clients who are excited about a great flip or need a high-quality rental.


  1. Terracotta – This is not the terracotta tiles from the 80s! The new terracotta look has a matte, a very natural finish. Picture the look of a coastal California home that features the terracotta roof. It will be big for use as an accent wall, flooring, and to surround fireplaces. This is a beautiful material that adds warmth and character, and best of all, at about $2.20/sq. ft., it is actually quite cost-effective.



  1. Dark Green – This bold hue is going to be seen a lot this year in bedrooms and living rooms. It is rich and luxurious, and while it’s not exactly neutral, it pairs well with many different styles. Use it on walls as a backdrop for decor that includes tan, brown leather, weathered brass, and linen finishes. It would also pair well with lighter colors like beige and white, which are more typically used in staging. This beautiful dark green adds depth and sophistication to a room otherwise styled with neutrals and a little rustic edge. This is a great trend with which to have a little fun!



  1. Upholstered Beds – They just look cozy, right? If your market includes properties that are sold furnished, invest in upholstered beds to include at all price points. These beds look so sharp and are suitable for many different styles and budgets. They are available in fabrics that range from burlap to velvet to leather, and if you really want to make a statement, try a patterned fabric to jazz up a basic bedroom.




  1. Nooks – We all know and love a good breakfast nook, and we are starting to see the rise of the reading nook, the homework nook and the craft nook. According to my research, this trend is actually a rebellion against all of our digital distractions. These quaint spaces offer a place for home owners to escape to in their own house and find a quiet little haven to focus on whatever they want. If you’re working on a flip and can carve out a nook in the new design, I highly recommend trying it. If you’re simply working with an existing floor plan, try creating a nook using furniture and vignettes. It will achieve a similar feel and still make an impact on buyers or prospective tenants.



  1. Navy Blue – This dramatic color is definitely not just for use in nautical design. It is considered a classic hue, but with updated finishes in a room, it is quite modern and fresh. Adding navy to a room will completely change its vibe. Use it on walls (in a powder room or dining room), cabinets, or upholstery. It would also be an eye-catching choice to use on a kitchen island. It is dark, but if paired with light choices for flooring and counter tops, plus white trim, it would look balanced. Navy blue is rich and inviting, so it adds instant punch wherever you incorporate it, creating a space that clients will remember and connect with emotionally.



I’d love to know what other trends you are choosing for your investment properties. What do your clients respond to? I’ve got one more post to conclude this investment series. I am working on an interview with a Realtor in my office who works primarily with investors, and she is providing some outstanding information that I can’t wait to share with you.

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